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Media Room

2008

Inbound Tours April 2008
Red Hot Deals awaits you at SA Mega Fair

2007

Travel Made Easy
SA Mega Fair
Post SA Mega Fair

SA Tours’ New Wing Takes Flight

Singapore, 8 April 2008 – SA Tours launched a brand new section today - Inbound Tours, at her headquarters in People’s Park Complex. Being the leading travel agency in Singapore, as affirmed by market watchers, SA Tours notes that there is an increasing group of incoming Asian tourists who would like to visit vibrantly changing Singapore.

Within a short span of time, we have already garnered a following of more than 10,000 unique visitors passing thru our doors.

In line with the Singapore Tourism’s Board call, SA Tours aims to provide a “Uniquely Singapore” experience to tourists coming here for the first time and also give repeated visitors a whole new experience every time by updating our packages periodically to stay ahead of the competition. For a more comprehensive look at Asia, we have also included trips to certain parts of Malaysia and Indonesia.

“With the impending launch of the F1 race tracks, IRs, Universal Studios and other attractions in the pipeline; we recognise that there will be more reasons for visitors to repeatedly come visit Singapore. Not to mention that we have recently won the bid to host the Youth Olympics here in 2010. Hence, we have decided to set up Inbound Tours to cater to this need. We are indeed heading for more exciting times!” said Ms. Ruth Lim, Marketing & Communications Manager for SA Tours. Besides these attractions, Singapore is also synonymously renowned for being a food paradise; a melting pot for one’s taste buds. Tourists will get to sample an endless variety of local and international cuisine whilst here - from chilli crabs to durians and curry.

Travellers these days are well-heeled and would hunt for the best offers before booking a holiday. We aim to customise and provide these travellers quality holidays at an affordable price, while allowing them to make arrangements with ease at SA Tours. Our vast experience and established presence in the tourism industry will see to this.

SA Tours will be taking her brand to all of Asia for starters and with a wide network of choice partners it definitely gives SA Tours leverage in terms of offering a sui generis package for the region that we intend to venture into.

What the travellers will stand to gain:

Better value deals including transfers,
Streamlined booking; as a one-stop tour agency,
Customized Itinery for Incentive & Corporate clients,
Access to exclusive network of hotels in the region; ranging from three to five stars,
The assurance of booking with Singapore’s leading and most established travel agencies.

For more details, do visit www.satours.com under INBOUND Tours section.

For any media queries, please contact Ms. Ruth Lim, Marketing & Communications Manager for SA Tours at 6501 3853 or at ruthlim@satours.com.sg

For queries on tour packages, please call our tour consultants at 6535 2611 or email us at enquiry@satours.com.sg

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Red Hot Deals awaits you at SA Mega Fair
Start planning your next Getaway early with SA’s Superb Deals

Singapore, 11 February 2008 – SA Tours has once again lined up an array of offers that are set to entice one and all on 24 February 2008 at Suntec Convention Hall 402. Head to relaxing Bali at just $99 per person or just a mere $2,008 per couple is all it takes to head to Korea or Taiwan where flowers and springtime abloom.

1-for-1 spectacular deals abound for those planning to head for Australia, Japan or even China! If exotic locations is where you want to be at, then check out selected packages for Turkey, Egypt or even Europe where couples can save up to $1,000. If your birthday falls in February or if you are 55 years and above, you will enjoy an additional $50 OFF selected tours.

For married couples or those planning to marry in the auspicious 2008, we have sweetened it further by allowing couples (two persons) to head for Sendai at a very irresistible $1,988 (see attached photo). The usual terms and conditions apply. There are also new additions to Japan’s itinery where comic lovers of ‘manga’ characters can get to go to a particular comic museum to visit the origins of their cartoon characters on wall murals and certain gadgets will even come alive, also new in the itinery is a cultural museum where one can dress up as warriors and have their photo taken.

Check out a new side to Europe by heading for Croatia and Scandinavia where the new itinery will take you places; like visiting Opera Houses, Cathedrals, Castles and scenic mountains.

Internationally renowned acts such the < Jiu Zhai Paradise Performers > from China performing a dance that sees them in traditional Tibetan and Qiang national costumes performing joyful songs and dances that depict the colourful emotions that one goes thru daily that expresses their beauty and bravery.

< Tenko > a popular Japanese group that captures the audiences’ imagination with powerful reverberations on their Nagado Daikos (traditional drums), will add to the beat and fanfare. One can expect great family entertainment as a little one will take to the drums as well!

Charming radio personalities - DJs Renee Yap (叶咏梅) and Violet Tan (陈粉樱) from Love 97.2FM have been invited down to grace the occasion as well to add to the glitz and festivities from 2pm to 4pm. So look out for them!

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Travel Made Easy
Source for Great Discounts & Package
on the Superbly User-Friendly SA Tours website

Singapore , 28 December 2007 – SA Tours has revamped its website with a modern yet functional appeal for the net-savvy online community. Besides the usual fanfare of using the site to source for packages, prices and captivating photos, one will be able to use the Über-cool search engine function to locate countries and packages swiftly.

What’s more, SA Tours aims to further improve and build up its search engine, by making it more advanced so that one may even read up on nuggets of information with regards to the places and cities they wish to visit. SA Tours hopes that customers will be able to have a better ‘take-away’ experience at its site by making it a hub for all information pertaining to travel as well as to enjoy the visual experience even before one books their holiday with SA Tours.

A new section for contests and special promotions will be held periodically to reward its loyal customers with its latest platform – SA Club where one can register to become exclusive members of this club and be the first to know of any new travel deals and special offers dedicated for this Club’s members.

Members will also be rewarded by getting to preview certain travel deals before the public gets to view it through this online membership medium. Ms Ruth Lim, spokesperson for SA Tours has this to say, “At SA Tours, we believe in rewarding our customers and strengthening the ties that bind, especially those that have supported us so zealously over the years. We have many more interesting plans in the pipeline; just keep your eyes peeled.” With the new site, there are many more features added so one may just zoom in on what they are looking for. There is also a section especially for Cruises, Local Inbound Tours, Resorts as well as Incentive groups. ‘Thumbs Up’ is a brand new section that allows customers who are new to SA Tours know of the sort of service level that has been rendered by placing whatever compliments that has been given to our staff online.

SA Tours.com will also be looking forward to include unconventional elements like online games and puzzles related to travel and the likes so that visitors to the site can play with the games as well as derive bits of information from it.

For any media queries, please contact Ms. Ruth Lim, Marketing & Communications Manager for SA Tours at 6501 3853 or at ruthlim@satours.com.sg

For queries on tour packages, please call our tour consultants at 6535 2611 or email us at enquiry@satours.com.sg

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SA Tours rewards Singaporeans with attractive travel deals
Higher sales expected for year-end travel events

Singapore, 7 August 2007 – SA Tours’ bi-annual mega fair will return in August with a plethora of travel bargains for Singaporeans. Leading the offer is a chance to visit tourist hotspots like Australia, Korea and popular Chinese cities Shanghai and Chengdu at only 28% of the normal package price.

Since its inception in 1994, the bi-annual SA Tours travel events always aim to reward consumers with real bargains, bringing them interesting tour packages at heavily subsidized rates.

No GST!

Given that travel packages are not taxable, SA Tours does not expect the GST hike to create any impact on its sales.

SA Tours spokesperson said, “With the buoyant economy and positive consumer sentiments, we are upbeat about the coming road shows and mega fair, and are expecting the turnout to surpass our previous records.”

SA Tours Mega Fair drew a total of 50,000 Singaporeans and raked in an estimated $10 million in sales from its one-day mega fair held earlier this year.

Great Cost Savings for Popular Destinations

In conjunction with the National Day celebrations, the leading tour operator will also be partnering key local companies like DBS Bank and Singtel to line up a series of promotions which offer great value tour packages to Singaporeans.

The first five consumers to sign up for tour packages to Australia, Korea and Chinese cities Shanghai and Chengdu at the travel events with DBS or POSB credit cards will enjoy a whopping 72% discount* off the usual fare for their traveling companion.

In addition, SA Tours will also extend 2 8% discount* for popular South Asia destinations like Japan and Taiwan despite high year-end demand for such packages.

Good bargains also await Singtel customers. The first 10 Singtel mobile users can truly go mobile with SA Tours offering free travel* to shopping paradises like Hong Kong, Sydney/Melbourne if they sign up for Bangkok and Brisbane packages.

At the mega fair, consumers will also stand to walk away with S$20,000 worth of attractive prizes and cash vouchers with hourly draws.

Be Dazzled by Korean Pop Dance Group- The B-boys

Other key highlights at the mega fair include an opening act by top Korean dance group- the B-boys. The group first started their career in 1980s and is now renowned for its performance in break dance.

Chinese cultural dance group – Halama Tripod Band hails from the cultural mix of Tibetian and Qiangs influence and will be there to wow the crowd with their elaborate costumes, hand made musical instruments and crystal clear singing.

Apart from hot travel deals, the mega fair will also offer consumers a variety of travel-related services such as travel insurance plans, healthcare products and consumables, a host of personal care items in portable travel kit that will bring ease to travelers as well as massages that will set the mood for that getaway.

SA Tours Mega Fair will be held at Suntec Hall 402 on 19 August from 10.00 am to 9.00 pm.

The official co-partners of SA Tours travel events include OTO, Coca-Cola, Singtel, DBS, Winter Time, AIG Insurance, Bonifides and Zuellig Pharma.

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The Best of SA Tours Mega Travel Sale
Unexpected high turnout even amidst showers in the afternoon

Singapore, 19 August 2007 – SA Tours has once again set the backdrop for their bi-annual mega fair with snaking queues forming outside the doors of Suntec Convention Hall 402 as early as 6.30am as the excited crowd geared up to grab the plethora of travel bargains on offer. Dubbed as the Travel Sale truly worth waiting for, there are deals that are unlike any other.

Leading the offer is a chance to visit hotspots like Australia, Korea and popular Chinese cities Shanghai and Chengdu at only 28% of the normal package price.

With out of this world deals it is no wonder people decided to make their way down very early, said Ms. Tan who was one of the first few in the queue, “I want very much to go Korea and when I saw the newspaper advertisement, I decided to come by early to enjoy the discounted rate. And thank goodness I did! Just look at the number of people behind me.”

There were also plenty of travel vouchers up for grabs in the hourly lucky draw, with $2000 to be won every hour on the hour.

The spectacular B-Boyz from South Korea were also there to wow and hip-hop their way into the hearts of the audiences! Many were dazzled by their sensational performances and killer bods with plenty of high flying kicks, head spins and fancy footwork, its little wonder that the B-Boyz certainly have garnered a following from little children to even the mature audiences, everyone seems to want more of them.

The only female on the B-Boyz team have certainly shown much tenacity with up-rocking beat-box and vocal percussion and have gained an admiration like no other from audience members.

The beautiful and talented Halama Tripod band from China hails from the cultural mix of Tibetian and Qiangs influence was on-hand to wow the crowd with their elaborate costumes and crystal clear singing. Many asked the ladies for a photograph session in their colourful costumes thereafter.

Ms. Ruth Lim, Marketing Communications Manager, of SA Tours said, “We certainly did not expect such overwhelming support from the public and are pleasantly surprised by the turnout. Without them, this event will not be such a success!”

The slight drizzle could not dampen the high spirit of the audience who cheered, clapped and immersed themselves in the performances and programs amidst all that waiting time. It was a blast!

Look out for our next SA Mega Travel Fair; you won’t want to miss it for the world.

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(First-come first-serve basis, while stocks last)